About Rare Looks

Rare Looks is more than a brand—it’s a lifestyle. We are a one-stop destination for those who embrace beauty, wellness, fashion, and self-development as a way of life. Our carefully curated collection includes luxury hair, stylish fashion, holistic self-care essentials, empowering digital products, and exclusive Rare Looks Society merch—all designed to inspire confidence, self-reliance, and transformation.

At Rare Looks, we believe in the power of self-expression, personal growth, and holistic well-being. Whether you’re investing in your crown, your wardrobe, your health, or your mind, we provide the tools to help you look, feel, and live your best.

Welcome to Rare Looks—where self-care meets style, and transformation begins.

Our Objectives

At Rare Looks, our mission is to empower, elevate, and transform by providing high-quality products and resources that support:

1. Luxury & Self-Expression – Offering premium hair, fashion, and beauty essentials that enhance confidence and individuality.

2. Health & Wellness – Promoting holistic self-care through carefully curated products designed for inner and outer well-being.

3. Personal Growth & Development – Providing e-books, digital resources, and courses that inspire self-reliance, knowledge, and transformation.

4. Community & Impact – Supporting our Rare Looks Society nonprofit through exclusive merch and initiatives that give back to the community.

5. Inclusion & Accessibility – Creating a space where women, men, and children can find products that align with their lifestyle, goals, and personal journey.

Meet Rare Looks Founder

Mia Ross, a Southern California native, has always had a deep passion for fashion, beauty, and self-expression. What started as a love for creativity evolved into Rare Looks, a brand built to empower individuals through luxury hair, fashion, wellness, and self-development.

In 2015, Mia recognized a lack of inclusivity and empowerment in the beauty industry, particularly for women of color who wore hair extensions. Society often misrepresented their choices, labeling them as acts of self-hate rather than self-expression. But as a conscious and educated Black woman, Mia knew the rich history of hair, fashion, and adornment. Dating back to Kemet (ancient Egypt), wigs and hair extensions were a symbol of royalty, identity, and self-care—not insecurity. Both Queens and Kings adorned themselves in elaborate hairstyles, just as we do today.

Fueled by this knowledge, Mia felt called to create more than just a brand—she built a movement. Rare Looks was designed as a safe space for self-expression, individuality, and confidence—whether that means rocking an afro, a sleek wig, a bold fashion statement, or prioritizing wellness and self-care.

Understanding that beauty, health, and empowerment are all connected, Mia expanded Rare Looks into a one-stop destination where people can invest in themselves inside and out. Through luxury hair, fashion, self-care essentials, digital self-development products, and Rare Looks Society merch, the brand inspires people to embrace their power, define their own beauty, and create a life they love.

Rare Looks is more than a brand—it’s an unapologetic lifestyle. We refuse to be boxed in. We reject society’s narrow definitions of beauty and success. Here, we create our own lanes, embrace our uniqueness, and step fully into our power.

After all, true beauty and success start from within. That, my friend, is rare, exceptional, and can never be duplicated.

That’s what makes you Rare Looks. 

Rare Looks is unapologetic, courageous, soulful, sexy, genuine, elevated, and everlasting. More than anything, Rare Looks is confidence.

To all of our loved ones around the world—thank you for being part of this movement. Shine bright. Be bold. Turn heads. Take risks.Prosper.